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Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read


How to Build a Rewarded UA Strategy That Pays Back Beyond Day 7
Learn how to build a rewarded UA strategy that goes beyond Day 7 ROAS. Design smarter rewards, optimize for retention, and drive long-term mobile game growth
Fátima Castro Franco
3 min read


User Acquisition Apps in 2025: From Campaign Managers to Retention Engines
For years, a user acquisition app  was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...
Fátima Castro Franco
3 min read


Rewarded UA Platforms in Emerging Markets: Why Rewards Work Differently Outside Tier 1
Rewarded UA platforms play a unique role in emerging markets. In 2025, incentives drive accessibility, retention, and growth where IAP spend is limited.
Fátima Castro Franco
3 min read


From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read


When Mobile User Acquisition Platforms Become Retention Engines
Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS
Fátima Castro Franco
3 min read


The Real Advantage of AI Targeting: Better Players, Not Just Cheaper Installs
AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.
Fátima Castro Franco
2 min read


Rewarded UA Campaigns: Balancing Cost and Quality
Optimizing rewarded UA campaigns: Strategies for balancing cost-effectiveness and user quality in mobile app marketing.
Nazife Ünal
4 min read


Predictive Pricing Models: The Future of Mobile Marketing
Explore how predictive pricing models are revolutionizing mobile marketing.
Nazife Ünal
6 min read


Understanding Last-Click Attribution: A Comprehensive Guide
Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.
Nazife Ünal
4 min read


Integrating Augmented Reality (AR) in Mobile Game Marketing for UA
AR revolutionizes mobile game marketing with immersive experiences that boost user acquisition, engagement, and retention.
Nazife Ünal
5 min read
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