marketing | Gamelight

4 min

Rewarded UA Campaigns: Balancing Cost and Quality

Optimizing rewarded UA campaigns: Strategies for balancing cost-effectiveness and user quality in mobile app marketing.

6 min

Predictive Pricing Models: The Future of Mobile Marketing

Explore how predictive pricing models are revolutionizing mobile marketing.

4 min

Understanding Last-Click Attribution: A Comprehensive Guide

Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.

5 min

Integrating Augmented Reality (AR) in Mobile Game Marketing for UA

AR revolutionizes mobile game marketing with immersive experiences that boost user acquisition, engagement, and retention.