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What Happens When Rewarded UA Goes Beyond Gaming
Rewarded User Acquisition (RUA) is no longer just for mobile games. Discover how fintech, lifestyle, and learning apps are using Rewarded UA to attract motivated users and boost long-term engagement.
Fátima Castro Franco
4 min read


What Happens When UA and LiveOps Finally Merge
Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for ROAS in 2025
Discover the best rewarded UA platforms for ROAS in 2025. Learn how Gamelight delivers AI-targeted, direct traffic that drives sustainable return on ad spend.
Fátima Castro Franco
3 min read


What Apple & Google Privacy Changes Mean for UA in 2026
Learn how Apple ATT and Google Privacy Sandbox will change user acquisition in 2026 — and how studios can adapt with rewarded, contextual, and AI-driven UA.
Fátima Castro Franco
3 min read


Rewarded UA Platforms: Features, Examples & Best Choices in 2025
Discover what rewarded UA platforms are, how they work, key features, comparisons, and why Gamelight is a leading rewarded user acquisition solution in 2025
Fátima Castro Franco
3 min read


UA Playbook for Emerging Markets: LATAM, MENA, and Beyond
Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.
Fátima Castro Franco
3 min read


Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


Is Your UA Channel Strategy Stuck in 2019? Here’s What’s Changed
Most UA strategies still look like 2019: paid social at the center, rewarded dismissed. In 2025, growth comes from rewarded, influencers, AI, and communities
Fátima Castro Franco
3 min read


Why Your Best Mobile Marketing Channel Might Be the One You’re Ignoring
In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.
Fátima Castro Franco
3 min read


User Acquisition Apps in 2025: From Campaign Managers to Retention Engines
For years, a user acquisition app was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...
Fátima Castro Franco
3 min read


Why Rewarded Marketing Is the Perfect Training Ground for AI Targeting
Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA
Fátima Castro Franco
3 min read


The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read


From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read


When Mobile User Acquisition Platforms Become Retention Engines
Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS
Fátima Castro Franco
3 min read


The Real Advantage of AI Targeting: Better Players, Not Just Cheaper Installs
AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.
Fátima Castro Franco
2 min read


The Gaming Customer Journey in 2025: How Rewards, Communities, and Progression Shape Player Loyalty
The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.
Fátima Castro Franco
3 min read


User Acquisition Apps and the Power of Rewarded UA in 2025
User acquisition apps in 2025 rely on rewarded UA to drive growth. Learn how incentives boost installs, retention, and ROAS in mobile gaming.
Fátima Castro Franco
3 min read


Why Creative Intelligence Is the New Battleground for Game Advertising Networks
Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.
Fátima Castro Franco
3 min read
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