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The UA Forecast: What Marketers Should Expect in Q1 2026
Explore the top UA trends shaping Q1 2026 — from rewarded user acquisition and AI targeting to ROAS forecasting and cross-platform growth. Learn how to scale smarter in the new user acquisition landscape.
Fátima Castro Franco
3 min read


The State of Mobile Game Marketing in 2026: 6 Trends You Can’t Ignore
Discover the top 6 trends shaping mobile game marketing in 2026 — from rewarded UA and real-time ROAS to AI-driven targeting and cross-platform growth. Learn how to stay ahead in the new era of user acquisition.
Fátima Castro Franco
4 min read


How to Master Mobile Game Marketing in a Post-ATT World
Learn how to master mobile game marketing in a post-ATT world. Discover how rewarded UA, AI modeling, and first-party data strategies help developers scale growth while staying privacy-compliant.
Fátima Castro Franco
4 min read


How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


What Happens When Rewarded UA Goes Beyond Gaming
Rewarded User Acquisition (RUA) is no longer just for mobile games. Discover how fintech, lifestyle, and learning apps are using Rewarded UA to attract motivated users and boost long-term engagement.
Fátima Castro Franco
4 min read


5 Signs Your UA Strategy Needs Rewarded Marketing
Is your UA strategy losing steam? Discover 5 clear signs it’s time to switch to rewarded marketing — the smarter way to attract high-intent users, boost engagement, and achieve lasting growth in 2025.
Fátima Castro Franco
3 min read


Micro-Scaling: The New UA Strategy for 2025
Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.
Fátima Castro Franco
3 min read


What Happens When UA and LiveOps Finally Merge
Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for ROAS in 2025
Discover the best rewarded UA platforms for ROAS in 2025. Learn how Gamelight delivers AI-targeted, direct traffic that drives sustainable return on ad spend.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Casual Games in 2025
Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Mobile Games in 2025
Discover the best rewarded UA platforms for mobile games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs.
Fátima Castro Franco
3 min read


From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


3 UA Trends Every Studio Should Watch Going Into 2026
UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.
Fátima Castro Franco
2 min read


What Is Rewarded User Acquisition? (With Examples)
Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.
Fátima Castro Franco
3 min read


UA Fraud in 2025: How to Protect Your Budget From Bots and Fake Installs
UA fraud in 2025 wastes billions through bots, click injection, and fake installs. Learn how to detect, prevent, and protect your budget from fraudsters.
Fátima Castro Franco
3 min read


Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read
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