Learn how to master mobile game marketing in a post-ATT world. Discover how rewarded UA, AI modeling, and first-party data strategies help developers scale growth while staying privacy-compliant.

In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.

Rewarded User Acquisition (RUA) is no longer just for mobile games. Discover how fintech, lifestyle, and learning apps are using Rewarded UA to attract motivated users and boost long-term engagement.

Is your UA strategy losing steam? Discover 5 clear signs it’s time to switch to rewarded marketing — the smarter way to attract high-intent users, boost engagement, and achieve lasting growth in 2025.

Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.

Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.

Discover the best rewarded UA platforms for ROAS in 2025. Learn how Gamelight delivers AI-targeted, direct traffic that drives sustainable return on ad spend.

Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.

Discover the best rewarded UA platforms for mobile games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs.

Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.

The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.

UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

UA fraud in 2025 wastes billions through bots, click injection, and fake installs. Learn how to detect, prevent, and protect your budget from fraudsters.

Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.

Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025

Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.

Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.

See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.

Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.