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From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


3 UA Trends Every Studio Should Watch Going Into 2026
UA is evolving fast. In 2026, studios that win will embrace privacy-first UA, invest in rewarded and playable formats, and leverage AI-powered targeting tools.
Fátima Castro Franco
2 min read


What Is Rewarded User Acquisition? (With Examples)
Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.
Fátima Castro Franco
3 min read


UA Fraud in 2025: How to Protect Your Budget From Bots and Fake Installs
UA fraud in 2025 wastes billions through bots, click injection, and fake installs. Learn how to detect, prevent, and protect your budget from fraudsters.
Fátima Castro Franco
3 min read


Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Best Examples of Rewarded UA Campaigns in Mobile Gaming
See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.
Fátima Castro Franco
3 min read


Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read


Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read


How AI Is Changing Rewarded UA Targeting
AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.
Fátima Castro Franco
3 min read


Rewarded Ads for Casual vs Midcore Games: Different Strategies
Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks: CTR, Retention & ROAS in 2025
Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.
Fátima Castro Franco
3 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


Rewarded UA: Everything You Need to Know in 2025
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
4 min read


The Biggest Mistakes Mobile Marketers Still Make With UA in 2025
Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.
Fátima Castro Franco
3 min read


Why Your Best Mobile Marketing Channel Might Be the One You’re Ignoring
In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.
Fátima Castro Franco
3 min read


How to Build a Rewarded UA Strategy That Pays Back Beyond Day 7
Learn how to build a rewarded UA strategy that goes beyond Day 7 ROAS. Design smarter rewards, optimize for retention, and drive long-term mobile game growth
Fátima Castro Franco
3 min read
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