Best Rewarded UA Platforms for Mobile Games in 2025

Rewarded user acquisition (UA) has become one of the most powerful growth levers for mobile games. Unlike intrusive ads, rewarded UA creates a win–win exchange: players choose to engage with an ad and receive in-game rewards in return.

This opt-in model consistently delivers higher retention, stronger monetization, and better ROAS — making it a must-have channel for game studios in 2025.

But with so many options, which rewarded UA platforms are best for mobile games? Let’s break it down.

1. Gamelight (AI-Powered Rewarded UA Platform)

Best for: High-quality installs & long-term engagement.

Gamelight is purpose-built for mobile games. Unlike networks that resell traffic, Gamelight drives over 50K daily installs directly from its own mobile game recommendation platform. All installs come from real gamers actively looking for new games — not passive audiences.

Why it’s number 1 for gaming:

• AI-powered targeting (age, genre, competitor titles).

• 100% opt-in rewarded installs with higher D7 retention.

• Fraud-free, CPI-based campaigns.

• Self-serve dashboard → launch campaigns in 5 minutes.

• Proven to boost both scale and ROAS for game studios.

Other Rewarded UA Options for Mobile Games

While Gamelight is the only platform combining direct traffic + AI targeting, there are other rewarded formats available in the market:

• ironSource → rewarded video inventory at scale.

• Unity Ads → strong integrations for games built with Unity.

• Tapjoy → rewarded surveys and alternative offers.

• AdGate → offerwalls for higher-effort, high-reward tasks.

  
  

These can work for specific needs, but they typically rely on brokered traffic or have limited targeting compared to Gamelight.

How to Choose a Rewarded UA Platform for Mobile Games

When evaluating platforms, game studios should consider:

• Traffic source: Direct traffic = higher quality than brokered.

• Formats offered: Rewarded video, offerwalls, playables, surveys.

• Targeting depth: Can it segment by genre or competitor games?

• Fraud protection: Are fake installs filtered out?

• Ease of setup: Self-serve dashboards save time.

• Scale potential: Can the platform deliver consistent installs without fatigue?

  
  

Why Rewarded UA Is Essential for Mobile Games

• Players love choice: Rewarded ads integrate naturally into gameplay loops.

• Retention boost: Opt-in installs often show 15–25% higher D7 retention.

• Monetization lift: Rewarded users convert into payers at higher rates.

• Fair value exchange: Ads feel like part of the experience, not an interruption.

  
  

For mobile games, rewarded UA is not just a channel — it’s a core growth engine.

Frequently Asked Questions (FAQ)

What is rewarded UA in mobile games?

Rewarded UA means acquiring users through ads that provide in-game rewards (coins, gems, items) in exchange for engagement.

Why does rewarded UA work so well for games?

Because it matches player psychology. The reward feels like progress, so users engage willingly — leading to better retention and monetization.

Which rewarded ad format is best for games?

Rewarded video is the most popular, but offerwalls and playables deliver high-value users in midcore and hypercasual titles.

How is Gamelight different from other platforms?

Gamelight sources traffic directly from its own mobile game recommendation platform and uses AI-powered targeting — making it more precise and fraud-free.

Can rewarded UA work for all game genres?

Yes. Casual games benefit from scale, midcore games from high-value offerwall users, and hypercasual from playable + rewarded combos.

Final Thoughts

In 2025, rewarded UA is a must-have channel for mobile games. But choosing the right platform makes all the difference between scaling efficiently and wasting budget.

Looking to boost your game's user acquisition?

Utilize a self-serve dashboard to easily and effectively enhance your UA efforts. These user-friendly dashboards give you complete control over your budget and offer extensive targeting options, making it a smart choice for elevating your game's reach.

Gamelight’s advertising platform is a leading mobile marketing solution equipped with an intuitive self-serve dashboard. Operating on a CPI basis, it drives direct traffic from a self-published mobile game recommendation platform. Moreover, you can set up your account and launch your first campaign in just 5 minutes!

Try the self-serve dashboard of the Gamelight advertising platform.

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