App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.

Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.

Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.

Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.

The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.

Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.

Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.

Discover the key differences between CPI and CPA in mobile marketing. Learn how ATT has changed UA on iOS and which model drives smarter growth in 2025.

Discover how to build a winning mobile game marketing strategy for global launches. Learn why localization + rewarded UA drives higher ROAS, retention, and user engagement across regions.

Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.

AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.

Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.

Discover why rewarded mobile game marketing outperforms discounts and giveaways. Learn how milestone-based rewards drive retention, ROAS, and long-term player engagement.

Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.

Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS

In the competitive world of mobile gaming, acquiring users who stay, engage, and spend is harder than ever. Traditional user acquisition...

Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.

Learn what Customer Acquisition Cost (CAC) means in mobile gaming, how to calculate and optimize it, and why lowering CAC is key to profitable user acquisition — plus how Gamelight helps.

AI-driven UA targets the right users at the right time, improving ad personalization, engagement, and ROI efficiency.

Create engaging mobile ads with native, video, and interactive formats that resonate with mobile users and enhance their experience.