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Top Rewarded Marketing Strategies That Actually Work
Discover the top rewarded marketing strategies that actually work in 2025. Learn how tactics like Rewarded UA, loyalty-based engagement, and AI personalization drive real retention and ROAS.
Fátima Castro Franco
4 min read


What Happens When UA and LiveOps Finally Merge
Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.
Fátima Castro Franco
3 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


The Gaming Customer Journey in 2025: How Rewards, Communities, and Progression Shape Player Loyalty
The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.
Fátima Castro Franco
3 min read


Why Creative Intelligence Is the New Battleground for Game Advertising Networks
Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.
Fátima Castro Franco
3 min read


The Hidden Differentiator in Mobile Game UA Platforms: Reward Algorithms
Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.
Fátima Castro Franco
3 min read


CPI vs CPA in a Post-ATT World: Smarter Strategies for iOS Growth
Discover the key differences between CPI and CPA in mobile marketing. Learn how ATT has changed UA on iOS and which model drives smarter growth in 2025.
Fátima Castro Franco
3 min read


Mobile Game Marketing Strategy for Global Launches: Localizing for ROAS
Discover how to build a winning mobile game marketing strategy for global launches. Learn why localization + rewarded UA drives higher ROAS, retention, and user engagement across regions.
Fátima Castro Franco
3 min read


Playable Ads: Turning Mobile Game Marketing into Instant Demos
Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.
Fátima Castro Franco
3 min read


How AI Targeting Is Rewriting the Rules of Mobile User Acquisition
AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.
Fátima Castro Franco
3 min read


Data Fatigue in Mobile Marketing: How to Focus on Metrics That Actually Matter
Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.
Fátima Castro Franco
2 min read


Why Rewarded Mobile Game Marketing Works Better Than Discounts or Giveaways
Discover why rewarded mobile game marketing outperforms discounts and giveaways. Learn how milestone-based rewards drive retention, ROAS, and long-term player engagement.
Fátima Castro Franco
2 min read


Mobile Game Marketing in 2025: Strategies That Actually Drive Growth
Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.
Fátima Castro Franco
2 min read


Retention Is the New CPI: Rethinking Mobile Marketing KPIs for Sustainable Growth
Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS
Fátima Castro Franco
3 min read


Rewarded User Acquisition + User Acquisition App: A Winning Combo for 2025
In the competitive world of mobile gaming, acquiring users who stay, engage, and spend is harder than ever. Traditional user acquisition...
Fátima Castro Franco
3 min read


Rewarded UA for Niche Mobile Games: Unlocking High-Intent Installs Without Inflating CPI
Rewarded UA helps niche mobile games gain high-intent users cost-effectively by rewarding meaningful actions beyond installs, boosting retention and ROI.
Fátima Castro Franco
3 min read


What Is the CAC for Mobile Games?
Learn what Customer Acquisition Cost (CAC) means in mobile gaming, how to calculate and optimize it, and why lowering CAC is key to profitable user acquisition — plus how Gamelight helps.
Fátima Castro Franco
3 min read
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