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The Rewarded UA Loop: How to Turn Installs into Organic Growth
Discover how to turn rewarded installs into organic growth. Learn how Rewarded UA creates a self-sustaining loop of engagement, retention, and advocacy — powered by platforms like Gamelight.
Fátima Castro Franco
3 min read


5 Signs Your UA Campaigns Are Targeting the Wrong Users
Are your UA campaigns attracting the wrong audience? Learn 5 key signs your targeting is off — from poor retention to low ROAS — and how Rewarded UA platforms like Gamelight help you reach high-quality users who convert and stay.
Fátima Castro Franco
3 min read


Creative Testing Frameworks for Paid UA: From Idea to Iteration
Discover how to build a creative testing framework for paid UA. Learn how top-performing marketers use structured iteration, Rewarded UA insights, and AI-powered testing to boost CTR, retention, and ROAS in 2026.
Fátima Castro Franco
4 min read


Why Loyalty Points Work Better Than Push Notifications in Fitness Apps
Push notifications don’t drive motivation anymore. Learn how fitness apps are using Rewarded UA and loyalty points to boost engagement, retention, and long-term growth — powered by Gamelight’s AI-driven user acquisition platform.
Fátima Castro Franco
3 min read


Learn to Earn: Rewarded UA in Education Apps Explained
Discover how Rewarded User Acquisition is transforming education apps in 2025. Learn how EdTech platforms use Gamelight’s Rewarded UA to attract motivated learners, boost retention, and scale sustainable growth.
Fátima Castro Franco
3 min read


User Acquisition Without Ads: What Growth Looks Like in 2026
In 2026, user acquisition won’t rely on ads. Discover how Rewarded UA, communities, and cross-app ecosystems are redefining growth — and why Gamelight is leading the shift toward adless, intent-based acquisition.
Fátima Castro Franco
3 min read


Rewarded UA Is Redefining Financial App Growth in 2025
Fintech growth is evolving fast. Learn how Rewarded UA is redefining acquisition by focusing on trust, verified actions, and retention — not empty installs. Discover why leading finance apps are adopting Rewarded UA in 2025.
Fátima Castro Franco
4 min read


How Paid UA and Rewarded UA Work Together to Scale Smarter
In 2025, the smartest marketers aren’t choosing between Paid UA and Rewarded UA — they’re combining them. Learn how to balance fast installs with lasting engagement, boost retention, and scale efficiently with Gamelight’s AI-powered growth platform.
Fátima Castro Franco
3 min read


Why Rewarded UA Is Outperforming Every Other Channel in 2025
Rewarded UA is beating every other channel in 2025. Learn how opt-in engagement drives real retention, LTV, and ROI for apps across all verticals.
Fátima Castro Franco
4 min read


What Happens When Rewarded UA Goes Beyond Gaming
Rewarded User Acquisition (RUA) is no longer just for mobile games. Discover how fintech, lifestyle, and learning apps are using Rewarded UA to attract motivated users and boost long-term engagement.
Fátima Castro Franco
4 min read


What LTV Really Means in 2025: From Numbers to Player Relationships
In 2025, LTV is no longer just a formula — it’s a reflection of how you treat your users. Here’s how top UA teams are redefining Lifetime Value around relationships, engagement, and long-term loyalty.
Fátima Castro Franco
4 min read


Best Rewarded UA Platforms for Scaling Installs Quickly in 2025
Discover the best rewarded UA platforms of 2025 to scale installs fast. Learn how Gamelight leads with AI-driven, high-retention rewarded campaigns.
Fátima Castro Franco
2 min read


Micro-Scaling: The New UA Strategy for 2025
Discover micro-scaling — the new UA strategy for 2025. Learn how small, data-driven campaign bursts and rewarded UA drive smarter, more efficient growth.
Fátima Castro Franco
3 min read


What Happens When UA and LiveOps Finally Merge
Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for AI Targeting in 2025
Discover the best rewarded UA platforms with AI targeting in 2025. Learn how Gamelight’s AI-driven, direct traffic platform delivers smarter installs and retention.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Midcore Games in 2025
Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Casual Games in 2025
Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.
Fátima Castro Franco
3 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read
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