Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.

Learn how a bad ad tech stack drains publisher UA budgets. From fraud to inefficiency, discover why direct traffic and AI targeting are key in 2025.

Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.

Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.

Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.

The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.

Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025

Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.

Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.

For years, a user acquisition app  was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...

Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.

Mobile user acquisition platforms in 2025 must evolve beyond installs. The winners will be those that act as retention engines, driving loyalty and long-term ROAS

Explore diverse monetisation models in mobile games to maximize revenue and player engagement.

Learn how ASO enhances mobile game visibility and drives downloads.

Discover how to build player loyalty in mobile games using effective reward systems and engagement strategies.

Explore how big data drives mobile game development, enhancing player experience, personalizing content, and optimizing monetization strateg

Explore how push notifications improve player retention in mobile games through strategic engagement and messaging.

Discover how to create immersive mobile game worlds by focusing on storytelling, design, interactivity, and audio.

Explore strategies to retain mobile game users with personalization, community building, and regular updates to keep players engaged.

Gamification enhances app user experience. This article covers its benefits, strategies, and principles.