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From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read


UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read


UA Fraud in 2025: How to Protect Your Budget From Bots and Fake Installs
UA fraud in 2025 wastes billions through bots, click injection, and fake installs. Learn how to detect, prevent, and protect your budget from fraudsters.
Fátima Castro Franco
3 min read


Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Best Examples of Rewarded UA Campaigns in Mobile Gaming
See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.
Fátima Castro Franco
3 min read


Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read


Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read


Rewarded Ads for Casual vs Midcore Games: Different Strategies
Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.
Fátima Castro Franco
4 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


Rewarded UA: Everything You Need to Know (Updated October 2025)
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
5 min read


How to Build a Rewarded UA Strategy That Pays Back Beyond Day 7
Learn how to build a rewarded UA strategy that goes beyond Day 7 ROAS. Design smarter rewards, optimize for retention, and drive long-term mobile game growth
Fátima Castro Franco
3 min read


User Acquisition Apps in 2025: From Campaign Managers to Retention Engines
For years, a user acquisition app  was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...
Fátima Castro Franco
3 min read


The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read


Expanding User Acquisition to New App Markets
Learn how to expand your app's user base to new markets with effective strategies for research, localization, ASO, partnerships and ads.
Nazife Ünal
3 min read


How to Navigate iOS Challenges with Rewarded Ads
Learn how to navigate iOS challenges with rewarded ads, from privacy changes to optimizing user engagement and ad quality.
Nazife Ünal
4 min read
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