Best Rewarded UA Platforms for Hypercasual Studios in 2025

Hypercasual games thrive on simplicity, instant fun, and massive scale. But their business model — short play sessions, ad-driven monetization, and rapid player churn — makes user acquisition (UA) both challenging and expensive.

That’s where rewarded UA comes in. By offering opt-in ads with small but valuable incentives (extra playtime, coins, or retries), hypercasual studios can attract millions of players at scale while boosting retention.

The key is choosing the right platform. Let’s explore the best rewarded UA platforms for hypercasual studios in 2025.

1. Gamelight (AI-Powered Rewarded UA Platform)

Best for: Scale + precision targeting in hypercasual gaming.

Gamelight stands out by sourcing installs directly from its own mobile game recommendation platform, not brokered traffic. With over 50K daily installs, it’s built to deliver the scale hypercasual studios need — while keeping traffic quality high.

Why it’s number 1 for hypercasual:

• AI-powered targeting: Reach players interested in hypercasual genres like puzzles, runners, and arcade.

• Direct traffic: 100% from Gamelight’s owned ecosystem.

• CPI-based campaigns: Simple, fraud-free pricing.

• Reward alignment: Perfect for hypercasual incentives (extra turns, retries, time boosts).

• Self-serve dashboard: Launch campaigns in 5 minutes.

Other Rewarded UA Options for Hypercasual Studios

While Gamelight delivers the best balance of scale and quality, other networks also offer rewarded formats:

• ironSource → rewarded video inventory across genres.

• Unity Ads → rewarded and playable ads, integrated into the Unity engine.

• Tapjoy → surveys and alternative rewarded options.

• AdGate → offerwalls for higher-effort engagement, though less relevant for hypercasual.

  
  

These can be useful, but most rely on brokered supply and lack the direct transparency hypercasual studios need at scale.

Why Rewarded UA Works So Well for Hypercasual

• Mass appeal: Quick, simple rewards fit hypercasual gameplay loops.

• High opt-in rates: 70–90% of players accept rewarded ads.

• Retention boost: Rewarded users return more often, extending session lifespans.

• Monetization synergy: Rewarded ads integrate smoothly with ad-driven revenue models.
  

For hypercasual, rewarded UA isn’t just effective — it’s practically built for the genre.

How to Choose the Right Platform

When picking a rewarded UA partner for hypercasual, studios should consider:

• Traffic scale: Can it deliver millions of installs affordably?

• Reward relevance: Do incentives fit hypercasual gameplay?

• Transparency: Are installs direct or brokered?

• Targeting depth: Can you focus on hypercasual-loving audiences?

• Fraud protection: Critical when working with large volumes.
  

Frequently Asked Questions (FAQ)

What is rewarded UA in hypercasual games? It’s a UA strategy where players install or engage in exchange for small in-game rewards like retries, coins, or time extensions.

Why does rewarded UA fit hypercasual so well? Because rewards match the short, addictive play loops of hypercasual titles — keeping players engaged longer without disrupting flow.

Which rewarded ad format is best for hypercasual games? Rewarded video and playables work best. They deliver scale while letting users sample gameplay before installing.

How is Gamelight different from other rewarded UA platforms? Gamelight sources installs directly from its own platform and uses AI to target hypercasual fans — making campaigns more efficient.

Can rewarded UA improve monetization in hypercasual titles? Yes. Rewarded installs increase retention, which extends ad revenue opportunities across a larger, more engaged audience.

Final Thoughts

Hypercasual studios need massive, affordable scale without sacrificing retention. Rewarded UA is one of the best channels to achieve this — but only if you choose the right partner.

With direct traffic, AI-powered targeting, and rewards tailored to hypercasual players, Gamelight’s rewarded UA platform is the top choice for hypercasual studios in 2025.

Are you ready to revolutionize your game's outreach? 

Unlock the potential of an AI-driven platform with an easy-to-use dashboard to effortlessly boost your user acquisition efforts. With this user-friendly dashboard, you have full control over your budget and a wide range of targeting options, making Gamelight, the AI-driven advertising platform, the intelligent choice for broadening your game's audience.

Discover Gamelight: The Power of AI for Mobile Marketing. With an AI-powered advertising platform, CPI rates, and no creative work needed, you can easily start campaigns in just 5 minutes. It's all about simplicity and efficiency.

Enter the Gamelight advertising platform’s self-serve dashboard.

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