top of page
Search
Rewarded UA Benchmarks: CTR, Retention & ROAS in 2025
Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.
Fátima Castro Franco
3 min read
Why Your Best Mobile Marketing Channel Might Be the One You’re Ignoring
In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.
Fátima Castro Franco
3 min read
The Challenges of Rewarded UA in 2025 and Beyond
Rewarded UA remains a powerful growth driver, but in 2025 it faces new challenges: reward fatigue, rising costs, fraud, and tougher measurement post-ATT.
Fátima Castro Franco
3 min read
Why Day 7 ROAS Is a Misleading Metric in Mobile Gaming
Day 7 ROAS is one of the most misleading metrics in mobile gaming. In 2025, growth teams must shift to predictive models and retention-driven KPIs.
Fátima Castro Franco
3 min read
ROI vs. ROAS: Key Differences and When to Use Each
ROI vs ROAS: Key differences and applications in digital marketing optimization.
Nazife Ãœnal
5 min read
Key Metrics to Track and Analyze with SKADNetwork
Gain valuable insights into your app marketing campaigns, optimize your UA efforts, and maximize the return on your advertising investment.
Vika Muzyka
3 min read
Learning with Gamelight
bottom of page