In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

This blog explores the transformative impact of utilizing data analytics in mobile game marketing

Gamelight surpassed competitors across various categories, securing a prominent position in AppsFlyer's 16th Performance Index

Explore the world of mobile marketing mastery in our guide. From personalized experiences to smart automation, discover the keys to success

Voice search is reshaping the way users discover and interact with apps.

Location-based advertising has emerged as a strategic gem, offering the ability to connect with users at precisely the right moment.

Video ads have become a powerful tool in mobile marketing, allowing app marketers to engage users in a visually compelling and immersive way

Creating compelling app store screenshots is a strategic endeavor that can significantly impact your app's success.

Understanding how these algorithms work and implementing effective ASO strategies can improve your app's visibility, attract relevant users.

Ad networks play a pivotal role in enhancing user acquisition by effectively reaching potential users.

A/B testing enables marketers to make data-driven decisions and optimize their strategies for maximum impact.

App Store Optimization (ASO) is a crucial strategy for app developers and marketers to improve app visibility, attract more organic...

As the app marketing landscape evolves, AI-powered tools have emerged as game-changers, revolutionizing the way ASO is conducted.

The art of app advertising lies in creating captivating and targeted ad campaigns that resonate with your audience and drive meaningful enga

A well-rounded app advertising strategy that combines the strengths of various ad networks will undoubtedly elevate your app's visibility.

App marketing attribution plays a crucial role in understanding the effectiveness of UA campaigns and optimizing marketing strategies.

While the app store is a vital platform for app discovery and UA, promoting your app outside the app store can expand your reach.

App size and performance are critical in UA and app success. Users expect responsive apps, that don't consume excessive storage space.

A/B testing is a powerful technique used in app store optimization (ASO) to optimize app store assets and drive better user acquisition (UA)

A well-crafted and compelling app description can capture users' attention and drive more downloads.