Case Study Burny Games

For over 2.5 years, Burny Games and Gamelight have maintained a trusted, high-performing partnership focused on scaling profitable rewarded UA campaigns across multiple titles and markets.

Titles

5 (on iOS & Android)

Geos

UK, US, DE, FR, JP, KR, ES, IT, NL, CA, AU, PL, BR

Monetization

Primarily ad-monetized, with a share of IAP

The partnership has steadily proven successful, with performance improving over time through ongoing optimizations. Gamelight’s rewarded UA expertise has helped Burny Games achieve measurable growth and stronger results across its promoted titles.

Playdoku: Block Puzzle Games

Colorwood Sort Puzzle Games

Colorwood Block Puzzle Games

Colorwood Words-Cryptogram

Association- Colorwood Games

Case in Focus:
Associations: Colorwood Game

OVERVIEW

Among Burny Games’ promoted titles, Associations: Colorwood Game stands out as a recent success story.
The campaign ran across the US, UK, Canada, Australia, and Germany on both Android and iOS, targeting high-value users for a primarily ad-monetized title with a portion of IAP revenue.

GOALS

NET ROAS TARGETS:

The objective was to reach profitability with 110% net ROAS within 30 days while maintaining strong engagement and retention across all geos.

D1: 35%

D7: 95%

D30: 110%

(PROFITABILITY GOAL)

RESULTS

Through ongoing optimizations, Gamelight surpassed ROAS goals across markets and platforms.
The campaign delivered steady ROAS growth and strong user retention, proving the efficiency of rewarded UA for scaling ad-driven titles sustainably.

TESTIMONIAL

YULIIA BEREZOVA

USER ACQUSITION MANAGER

In our collaboration with Gamelight, we’ve conducted a series of tests and optimized multiple campaign funnels to identify the most effective strategies, ensuring stable volume and strong performance. We appreciate the smooth coordination during the process and look forward to continuing our work together with Gamelight team.

HOW IT WAS ACHIEVED

Extensive Event Structure 

Burny Games shared a detailed event setup extending up to level 1000, giving Gamelight the data depth to optimize user behavior and value across the full player journey.

Multi-Step User Challenges 

Layered short-term and long-term user challenges encouraged continuous engagement, keeping players active and driving stronger monetization outcomes.

Granular ROAS Curve Optimization 

By leveraging a precise ROAS curve and continuous optimization, Gamelight adjusted campaign performance in real time, ensuring efficient scaling and consistent delivery across geos.

Seamless Communication 

Throughout the partnership, Burny Games’ open communication and collaborative approach enabled fast iterations, smooth execution, and a clear alignment on goals and outcomes.

PROVEN PARTNERSHIP

The success of Associations: Colorwood Game reinforces the strength of the long-term collaboration between Burny Games and Gamelight.

Across multiple titles and markets, the partnership continues to achieve profitability and sustainable growth through rewarded UA, data-driven optimization, and mutual trust, setting a benchmark for long-term success in mobile gaming.

TOP RANKINGS ACROSS MAJOR

PERFORMANCE INDEXES

In the AppsFlyer Performance Index XVII, Gamelight was ranked as the #1 rewarded UA source globally across all genres, and among the top-performing UA channels for Casual, Strategy, and Match-3 titles across North America, Western Europe, Japan, and South Korea.

Meanwhile, Singular’s ROI Index 2025 recognized Gamelight among the largest Growth Ad Partners, naming it a Top ROI-driving UA channel globally with rankings in 15 out of 21 total categories across gaming and non-gaming apps.

CONCLUSION

The partnership between Burny Games and Gamelight demonstrates the power of long-term collaboration built on transparency, shared goals, and consistent optimization.

The Associations: Colorwood Game campaign highlights how detailed event structures, engagement-focused design, and granular ROAS tracking can drive exceptional results, achieving profitability faster and sustaining performance across geos and platforms.