Rewarded UA isn’t meant to replace other channels — it makes them stronger. Learn how to combine Rewarded UA with paid, organic, and social growth strategies to drive scalable, high-retention user acquisition in 2025.

Discover what happens when user acquisition and LiveOps merge. Learn how studios connect acquisition and engagement through AI and rewarded user acquisition.

Discover the best rewarded UA platforms for ROAS in 2025. Learn how Gamelight delivers AI-targeted, direct traffic that drives sustainable return on ad spend.

Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.

Rewarded user acquisition (RUA) explained: what it is, how it works, formats, examples, and why it’s one of the most effective UA strategies in 2025.

Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.

Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.

Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.

In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.

AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.

The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.

Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.

Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.

Rewarded user acquisition (UA) has long been a go-to channel for driving installs at scale. Players receive a tangible incentive — such...

Discover the key differences between CPI and CPA in mobile marketing. Learn how ATT has changed UA on iOS and which model drives smarter growth in 2025.

Recycling creatives can cut costs and boost ROAS in mobile game marketing. Learn how refreshing old ads with small tweaks can outperform brand-new ones.

User acquisition platforms paired with Live Ops boost retention, engagement, and ROAS; rewarded UA connects installs to event-driven play

Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.

AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.

Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.