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User Acquisition in the Privacy-First Era: What Works in 2025
Learn how to succeed with user acquisition in the privacy-first era. From first-party data to rewarded UA, discover the strategies driving growth in 2025.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Midcore Games in 2025
Explore the best rewarded UA platforms for midcore games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards that drive retention.
Fátima Castro Franco
3 min read


Why Direct Traffic Beats Ad Networks for User Acquisition
Discover why direct traffic outperforms ad networks in mobile UA. Learn how Gamelight delivers transparent, fraud-free installs with higher retention and ROAS.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms for Casual Games in 2025
Discover the best rewarded UA platforms for casual games in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and rewards casual players love.
Fátima Castro Franco
3 min read


How Personalization Transforms the User Journey in Mobile Apps
Learn how personalization reshapes the mobile app user journey. From onboarding to rewards and monetization, discover strategies that boost retention and ROAS.
Fátima Castro Franco
2 min read


From Paid to Organic: A Complete Guide to UA Channels
Explore the complete guide to UA channels in 2025. From paid ads to organic growth and rewarded formats, learn which user acquisition channels drive results.
Fátima Castro Franco
3 min read


Best Rewarded UA Platforms in 2025
Discover the best rewarded UA platforms in 2025. Learn why Gamelight leads with AI targeting, direct traffic, and fraud-free rewarded installs for real growth.
Fátima Castro Franco
4 min read


The New Rules of App Discovery in 2025
App discovery has moved beyond the app stores. Learn the new rules of app discovery in 2025: algorithms, rewarded ads, and creative-first strategies.
Fátima Castro Franco
3 min read


The UX vs UA Paradox
The UX vs UA paradox explained: why frictionless onboarding can hurt user acquisition, and how the right balance of friction boosts retention and value.
Fátima Castro Franco
2 min read


Why Rewarded Marketing Is Really About Time, Not Rewards
Rewarded marketing isn’t about coins or gems — it’s about time. Learn why user time is the real currency driving retention, engagement, and monetization in 2025.
Fátima Castro Franco
3 min read


UA Channel Saturation: Knowing When to Pivot
Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.
Fátima Castro Franco
3 min read


UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Best Examples of Rewarded UA Campaigns in Mobile Gaming
See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.
Fátima Castro Franco
3 min read


Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read


Rewarded Ads for Casual vs Midcore Games: Different Strategies
Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks: CTR, Retention & ROAS in 2025
Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.
Fátima Castro Franco
3 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read
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