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UA Channel Saturation: Knowing When to Pivot
Learn how to spot UA channel saturation, from rising CPIs to creative fatigue, and when to pivot budgets into new, high-performing user acquisition sources.
Fátima Castro Franco
3 min read


UA Cohort Analysis: Turning Data Into Smarter Campaigns
UA cohort analysis explained: how to track retention, LTV, ROAS, and churn across user groups to optimize mobile user acquisition campaigns and spend smarter.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Best Examples of Rewarded UA Campaigns in Mobile Gaming
See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.
Fátima Castro Franco
3 min read


Common Mistakes in Rewarded UA (and How to Avoid Them)
Avoid the biggest rewarded UA mistakes in 2025. Learn how to prevent over-rewarding, poor targeting, and low retention — and turn incentives into real growth.
Fátima Castro Franco
3 min read


Rewarded Ads for Casual vs Midcore Games: Different Strategies
Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks: CTR, Retention & ROAS in 2025
Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.
Fátima Castro Franco
3 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


The Challenges of Rewarded UA in 2025 and Beyond
Rewarded UA remains a powerful growth driver, but in 2025 it faces new challenges: reward fatigue, rising costs, fraud, and tougher measurement post-ATT.
Fátima Castro Franco
3 min read


The Real Advantage of AI Targeting: Better Players, Not Just Cheaper Installs
AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.
Fátima Castro Franco
2 min read


The Gaming Customer Journey in 2025: How Rewards, Communities, and Progression Shape Player Loyalty
The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.
Fátima Castro Franco
3 min read


User Acquisition Apps and the Power of Rewarded UA in 2025
User acquisition apps in 2025 rely on rewarded UA to drive growth. Learn how incentives boost installs, retention, and ROAS in mobile gaming.
Fátima Castro Franco
3 min read


Why Creative Intelligence Is the New Battleground for Game Advertising Networks
Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.
Fátima Castro Franco
3 min read


The Hidden Differentiator in Mobile Game UA Platforms: Reward Algorithms
Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.
Fátima Castro Franco
3 min read


The Hidden Role of Rewarded UA in Reducing Player Churn
Discover how Rewarded User Acquisition (RUA) reduces player churn by incentivizing early milestones, building engagement habits, and driving long-term retention for mobile games.
Fátima Castro Franco
3 min read


The Death of the Download: Redefining Mobile User Acquisition for 2025
Installs no longer define success in mobile user acquisition. Learn how rewarded UA and AI-powered platforms like Gamelight drive retention, ROAS, and long-term growth in 2025.
Fátima Castro Franco
3 min read


Playable Ads: Turning Mobile Game Marketing into Instant Demos
Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.
Fátima Castro Franco
3 min read


How AI Targeting Is Rewriting the Rules of Mobile User Acquisition
AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.
Fátima Castro Franco
3 min read
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