Rewarded UA remains a powerful growth driver, but in 2025 it faces new challenges: reward fatigue, rising costs, fraud, and tougher measurement post-ATT.

AI targeting in gaming goes beyond lowering CPI. In 2025, its real advantage is finding better players—those who engage, retain, and drive long-term LTV.

The gaming customer journey in 2025 isn’t linear. Rewards, communities, and progression loops drive loyalty, retention, and long-term growth.

User acquisition apps in 2025 rely on rewarded UA to drive growth. Learn how incentives boost installs, retention, and ROAS in mobile gaming.

Creative intelligence is redefining game advertising networks in 2025. Scale isn’t enough — creative testing and insights drive real UA performance.

Reward algorithms are the hidden differentiator in mobile game UA platforms. Learn how they shape user quality, retention, and ROAS in 2025.

Discover how Rewarded User Acquisition (RUA) reduces player churn by incentivizing early milestones, building engagement habits, and driving long-term retention for mobile games.

Installs no longer define success in mobile user acquisition. Learn how rewarded UA and AI-powered platforms like Gamelight drive retention, ROAS, and long-term growth in 2025.

Playable ads turn mobile game marketing into instant demos, boosting engagement, retention, and ROAS. Discover why they’re a must-have in your UA strategy.

AI targeting is transforming mobile user acquisition by replacing broad campaigns with precision, driving higher ROAS, better retention, and scalable growth.

Discover how to design mobile game user acquisition strategies that go beyond installs. From Day 0 to D30, learn how to turn new players into loyal, long-term users.

Drowning in dashboards? Learn how to overcome data fatigue in mobile marketing by focusing on the metrics that truly matter—retention, LTV, and ROAS—for sustainable growth.

Rewarded ads have quietly become one of the most effective tools in mobile marketing — delivering value not only to advertisers, but also...

The hidden hierarchy of user acquisition channels: how paid, organic, rewarded, influencer, and cross-promotion strategies rank in driving long-term growth and ROAS for mobile games.

Discover why rewarded mobile game marketing outperforms discounts and giveaways. Learn how milestone-based rewards drive retention, ROAS, and long-term player engagement.

Discover the latest mobile game marketing strategies for 2025 — from rewarded UA and AI-driven targeting to community building and retention-focused growth.

Discover how the right rewarded UA platform can drive retention, ROAS, and long-term growth. Learn what features to look for and why Gamelight leads the way.

Generic ads are dead. Discover why personalization is the key to mobile marketing success in 2025—driving higher ROAS, better retention, and sustainable growth.

Discover how level-based rewarded user acquisition turns game progression into growth. Learn why milestone-driven rewards boost retention, engagement, and ROAS.

Retention is replacing CPI as the key mobile marketing KPI. Learn why focusing on long-term engagement with strategies like Rewarded UA drives sustainable growth and higher ROAS