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UA Playbook for Emerging Markets: LATAM, MENA, and Beyond
Emerging markets like LATAM, MENA, and SEA are reshaping UA. Learn how to scale installs, localize creatives, and optimize rewarded campaigns in 2025.
Fátima Castro Franco
3 min read


Rewarded UA in Non-Gaming Apps: The Next Big Growth Channel?
Rewarded UA isn’t just for games. Discover how fitness, learning, fintech, and e-commerce apps are using incentives to boost installs, retention, and growth in 2025.
Fátima Castro Franco
3 min read


Segmentation in Rewarded UA: Finding High-Value Players
Segmentation is key to rewarded UA success. Learn how to identify high-value players, avoid reward hunters, and boost retention, ROAS, and LTV in 2025
Fátima Castro Franco
4 min read


The Future of Rewarded UA: 2026 Trends to Watch
Rewarded UA is evolving in 2026. Explore trends like AI personalization, hybrid ad formats, privacy-first targeting, cross-promotion, and deeper game integration.
Fátima Castro Franco
3 min read


The Psychology Behind Rewarded UA: Why Rewards Drive Engagement
Rewarded UA works because it taps into psychology. Learn how reciprocity, control, and incentives drive engagement and boost retention in 2025 campaigns.
Fátima Castro Franco
4 min read


Best Examples of Rewarded UA Campaigns in Mobile Gaming
See the best rewarded UA campaign examples in 2025. Discover how top mobile games use rewarded ads and offerwalls to boost installs, retention, and ROAS.
Fátima Castro Franco
3 min read


Rewarded Ads & Player LTV: Beyond the First Install
Rewarded ads boost more than installs. Discover how incentivized UA increases player LTV in 2025 through better retention, monetization, and long-term ROAS.
Fátima Castro Franco
4 min read


How AI Is Changing Rewarded UA Targeting
AI is transforming rewarded UA in 2025. Discover how machine learning improves targeting, boosts CTR, lifts retention, and drives faster ROAS for mobile games.
Fátima Castro Franco
3 min read


Rewarded Ads for Casual vs Midcore Games: Different Strategies
Rewarded ads work differently for casual vs midcore games. Discover strategies, benchmarks, and formats to maximize installs, retention, and ROAS in 2025.
Fátima Castro Franco
4 min read


Rewarded UA Benchmarks: CTR, Retention & ROAS in 2025
Discover 2025 rewarded UA benchmarks: CTR, retention, and ROAS. Learn what strong performance looks like and how to optimize incentivized campaigns for growth.
Fátima Castro Franco
3 min read


Rewarded Ads vs Offerwalls: Which Delivers Better Results?
Rewarded ads vs offerwalls explained: discover key differences, benchmarks, and strategies to see which incentivized UA format delivers better results in 2025.
Fátima Castro Franco
4 min read


Rewarded UA: Everything You Need to Know (Updated October 2025)
Rewarded UA is reshaping mobile growth in 2025. Learn formats, benchmarks, strategies, mistakes to avoid, and future trends in this complete rewarded UA guide.
Fátima Castro Franco
5 min read


The Biggest Mistakes Mobile Marketers Still Make With UA in 2025
Many mobile marketers still chase installs, ignore rewarded UA, and rely too much on paid social. In 2025, smart UA means retention, diversity, and LTV.
Fátima Castro Franco
3 min read


Is Your UA Channel Strategy Stuck in 2019? Here’s What’s Changed
Most UA strategies still look like 2019: paid social at the center, rewarded dismissed. In 2025, growth comes from rewarded, influencers, AI, and communities
Fátima Castro Franco
3 min read


Why Your Best Mobile Marketing Channel Might Be the One You’re Ignoring
In 2025, your best mobile marketing channel may not be TikTok or Meta. From push to referrals, overlooked channels can drive high-intent growth and retention.
Fátima Castro Franco
3 min read


User Acquisition Apps in 2025: From Campaign Managers to Retention Engines
For years, a user acquisition app  was just that — a tool to run, track, and optimize ad campaigns. Dashboards showed impressions,...
Fátima Castro Franco
3 min read


Why Rewarded Marketing Is the Perfect Training Ground for AI Targeting
Rewarded marketing gives AI targeting the clean, high-signal data it needs. In 2025, it’s the perfect training ground for smarter, retention-driven UA
Fátima Castro Franco
3 min read


The Challenges of Rewarded UA in 2025 and Beyond
Rewarded UA remains a powerful growth driver, but in 2025 it faces new challenges: reward fatigue, rising costs, fraud, and tougher measurement post-ATT.
Fátima Castro Franco
3 min read


The Cross-Genre Advantage: How Rewarded UA Platforms Quietly Redefine Game Discovery
Rewarded UA platforms are more than ad channels. In 2025, they drive cross-genre discovery, helping players explore new games and publishers reach wider audiences.
Fátima Castro Franco
3 min read


From Media Buying to Player Buying: Rethinking Paid UA in 2025
Paid UA in 2025 isn’t about media buying anymore. The real shift is toward player buying—acquiring the right users who retain, engage, and drive ROAS.
Fátima Castro Franco
3 min read
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