Case Study Merge Sweets

Gamelight Delivers 500,000 Installs to Springcomes.png

OVERVIEW

Over a year-long partnership, Gamelight helped a successful South-Korean game publisher Springcomes promote 10 casual titles across 13 geographies, including the US, JP, KR and European markets. Using advanced rewarded media strategies, we delivered 500,000 installs across Android and iOS, strengthening Springcomes' position in competitive markets and driving significant growth for their portfolio.

Here, we will provide an example using the title Merge Sweets, where the goal was to achieve ROAS targets while scaling its presence, as well as helping the game penetrate new markets such as North America and Europe.

TITLES

Merge
Sweets

GEOS

US, DE, UK, FR, JP, KR CA, AU, PL, BR, IT, ES, NL

PLATFORMS

iOS, Android

ACHIEVED RESULTS

During the campaign, Springcomes’ goals were both met and exceeded. Gamelight consistently outperformed expectations, demonstrating the strength of our platform in delivering measurable results:

ROAS

GROWTH

PROFITABILITY

Achieved 158% of the D7 ROAS goal for Merge Sweets.

Impressive D7 to D30 ROAS growth of 235%

Merge Sweets achieved full profitability within just 45 days of the campaign launch.

This showcases how Gamelight’s AI-driven platform effectively identified and targeted high-value audiences, ensuring both immediate and sustained success for the merge genre title.

Gamelight’s efforts delivered measurable and transformative outcomes:

IMPACT

Springcomes’ Merge Sweets became a standout performer in the merge game genre, achieving significant growth in both revenue and retention.

The partnership enabled Springcomes to break into key European and North American markets, significantly increasing the game’s visibility and player base in these competitive regions.

The success of this initiative highlights the sustained impact of Gamelight’s rewarded media strategies in driving both immediate profitability and long-term player retention.

WE REACHED IT THANKS TO:

Expert Media Strategy: Our innovative approach to rewarded media optimization ensured maximum returns and efficiency.

Market Expansion: The partnership enabled Springcomes to successfully enter and thrive in North American and European markets, tapping into new player bases.

Merge Game Excellence: Leveraging deep expertise in the merge genre, we consistently exceeded performance benchmarks and sustained profitability.

Data-Driven Insights: Gamelight’s platform accurately predicted high-LTV users, enabling focused and effective scaling strategies.

The year-long collaboration between Gamelight and Springcomes delivered outstanding results, with Merge Sweets surpassing expectations across key metrics.

By leveraging advanced rewarded media strategies, we achieved 500,000 installs and exceeded the D7 ROAS target by 158%, with a remarkable 235% increase in D7 to D30 ROAS. In just 45 days, Merge Sweets reached full profitability, showcasing the power of data-driven insights and efficient scaling.

This partnership not only fueled significant growth in competitive markets like North America, Europe and Asia, but also highlighted Gamelight’s ability to deliver sustained profitability and long-term success for merge game titles.