Gamelight
drives 154% ROAS
for Goods Sort™
Promote the hybrid-casual puzzle game Goods Sort™, developed by Speelead, in the United States. The goal was to acquire engaged users while ensuring strong retention and a positive return on ad spend (ROAS), optimizing UA through Gamelight’s strategic targeting.
Titles
Goods Sort
Geos
US
Platforms
Monetization Model
iOS, Android
70% IAA, 30% IAP
RESULTS
Gamelight’s campaign for Goods Sort™ consistently exceeded performance benchmarks, delivering high-quality users and strong financial returns for this hybrid-casual title with a 70% IAA and 30% IAP monetization model.
ROAS
The campaign significantly outperformed initial goals, demonstrating impressive revenue expansion over time:
D7 ROAS: Reached 55% ROAS, exceeding ROAS target of 35% by 57%.
D30 ROAS: More than doubled from D7, reaching 115% ROAS and achieving complete profitability.
D60 ROAS: Further increased by 33%, hitting 154% ROAS.
HEAR IT FROM THE ADVERTISER
“As game developers, we are thrilled to collaborate with Gamelight. They have brought in high-quality users, enabling our game to scale rapidly. Gamelight not only provides efficient communication but also helps us quickly identify and resolve issues whenever they arise. Working with Gamelight has filled us with confidence and excitement for the future!”
– Helen CUI, CEO, Speelead
USER QUALITY
The campaign successfully attracted highly engaged players who demonstrated strong retention and monetization behaviors, reaching profitability with 154% ROAS within 60 days.
With carefully optimized user acquisition, Goods Sort™ expanded its footprint in the US market without sacrificing quality or profitability.
SCALABILITY
This outstanding performance reflects Gamelight’s impact across mobile marketing. In addition to its Top 2 ranking for Casual titles in key geos like Western Europe, Japan & Korea, Gamelight has also been recognized as the #1 rewarded UA source globally across all genres in the latest AppsFlyer Performance Index, reinforcing its leadership in driving high-quality, engaged users at scale.
ABOUT SPEELEAD
Speelead is an innovative mobile game development studio specializing in engaging casual and hybrid-casual experiences. Their hit title, Goods Sort™ - Sorting Games, blends addictive sorting mechanics with progression elements, successfully balancing advertising revenue (70%) with in-app purchases (30%) for a sustainable, profitable game economy.
CONCLUSION
Through a strategic partnership with Gamelight, Speelead’s Goods Sort™ achieved remarkable growth in the US market. The campaign not only exceeded performance expectations but also sustained profitability beyond D60 ROAS 154%, showcasing the power of data-driven user acquisition. This success reinforces Gamelight’s ability to drive long-term revenue for hybrid-casual games, establishing a blueprint for continued expansion and success.
GET IN TOUCH
Explore the Gamelight dashboard and its unique features HERE.
To talk to one of Gamelight’s mobile game marketing experts, get in touch via partners@gamelight.io
