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Gamelight: Dominating Casual Gaming in North America per AF Index Rankings
According to the Index, an intriguing newcomer is outperforming competitors in several categories: Gamelight

Karyna Tkachenko
3 min read


Gamelight's Rapid Rise: A Global Player in Gaming Verticals, Recognized by AF Index
The Index shows how powerful Gamelight is when it comes to promoting mobile games

Karyna Tkachenko
3 min read


Gamelight: the Top AI-Driven Platform in Casual Category Across EMEA Western Europe in AF Index
In its 16th edition, AppsFlyer's Performance Index an outstanding newcomer, Gamelight, outperforms competitors in various categories

Karyna Tkachenko
3 min read


Gamelight: A Rise as an AI-Driven Midcore Platform in EMEA Western Europe According to AF Index
AppsFlyer's Performance Index reveals an exceptional newcomer, Gamelight, surpasses competitors across diverse categories

Karyna Tkachenko
3 min read


Gamelight's Remarkable Ascent: Leading the Midcore Gaming in North America According to AF Index
In the Index, a remarkable startup titled Gamelight outperforms opponents in a variety of categories

Karyna Tkachenko
3 min read


Innovative AI Tools for Real-Time User Engagement
App marketers now with AI Tools have powerful solutions at their disposal to deliver personalized experiences and foster ongoing engagement.

Vika Muzyka
3 min read


Navigating the App Ecosystem: Understanding the Role of Ad Networks in Mobile App Marketing
Ad networks play a pivotal role in enhancing user acquisition by effectively reaching potential users.

Vika Muzyka
3 min read


The Ultimate Guide to ASO: Best Practices
App Store Optimization (ASO) is a crucial strategy for app developers and marketers to improve app visibility, attract more organic...

Vika Muzyka
3 min read


Mastering Social Media: AI Tools for Efficient Social Media Management
In today's digital age, AI-powered marketing is no longer a luxury but a necessity. The time to embrace AI tools is now.

Vika Muzyka
2 min read


Impact of SKAN on Mobile Game UA Campaigns
SKAN has profoundly impacted mobile game user acquisition campaigns, requiring marketers to adapt to the privacy-centric attribution model.

Vika Muzyka
3 min read


Adapting App Marketing Strategies for Success with SKAN
SKAN has introduced a new landscape for app marketers, emphasizing privacy while attributing app installs and optimizing campaigns.

Vika Muzyka
3 min read


Optimizing App Title and Subtitle for Higher App Store Rankings
Optimizing your app title and subtitle is a critical component of ASO that can significantly impact your app's discoverability and ranking i

Vika Muzyka
3 min read


Influencer Marketing for App Promotion and User Acquisition
Collaborating with influential individuals with a dedicated following can significantly boost your app's visibility, credibility, and UA.

Vika Muzyka
3 min read


The Future of App Attribution: Exploring SKAN and Its Advantages
The future of app attribution lies in privacy-centric solutions like SKAdNetwork.

Vika Muzyka
3 min read


App Store Search Ads: Effective Paid User Acquisition Strategies
Search Ads allow you to promote your app at the top of relevant search results, increasing visibility and attracting potential users.

Vika Muzyka
3 min read


Unlocking App Marketing Opportunities with SKAN for iOS
By embracing SKAN and leveraging its benefits, app marketers can measure campaign effectiveness, optimize their strategies.

Vika Muzyka
3 min read


Best Practices for SKADNetwork Integration in Mobile Game Advertising
Integrating SKAN into mobile game advertising requires careful planning and implementation to ensure accurate attribution.

Vika Muzyka
3 min read


Key Metrics to Track and Analyze with SKADNetwork
Gain valuable insights into your app marketing campaigns, optimize your UA efforts, and maximize the return on your advertising investment.

Vika Muzyka
3 min read


Optimizing Mobile Game User Acquisition with SKADNetwork
UA is a crucial aspect of mobile game marketing and with the introduction of Apple's SKAN, it has become essential for mobile developers.

Vika Muzyka
3 min read


Demystifying SKAN: The New App Attribution Solution for iOS
As advertisers navigate the iOS app marketing landscape under the SKAN, understanding its principles and adapting strategies is vital.

Vika Muzyka
3 min read
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