These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.

The process of targeting specific demographic groups or interests within the mobile gaming industry.

IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

Networks help mobile game developers and advertisers reach their target audience and increase conversions.

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.

An important metric in the mobile gaming industry, as it measures the revenue generated per user.

UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile