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What are UA (User Acquisition) Self-Serve Networks?

Updated: Mar 13, 2023

UA (User Acquisition) self-serve networks are platforms that allow developers to advertise their games to potential users through programmatic advertising. These networks use algorithms to automatically target and display advertisements to users based on factors such as location, interests, and behaviors.

Developers can use these networks to create and manage campaigns, set budgets, and track performance metrics such as impressions, clicks, and conversions. The self-serve nature of these networks provides more control and flexibility for developers compared to traditional advertising methods, allowing them to target specific audiences, optimize their campaigns, and scale their advertising efforts as needed.

Some examples of UA self-serve networks in the mobile gaming industry are Facebook Ads, Google AdWords, and Unity Ads.


How do UA self-serve Networks work?

UA self-serve networks typically work by following these steps:

  1. Set up an account: Developers create an account on the self-serve network platform and provide information about their game, target audience, and advertising goals.

  2. Create a campaign: The developer creates a campaign, specifying the budget, target audience, and ad format.

  3. Ad creation: The developer creates the ad, either using the network's ad creation tools or by uploading a pre-made ad.

  4. Targeting: The network uses algorithms to target the ad to the specified audience based on factors such as location, interests, and behaviors.

  5. Bid and auction: The network conducts a real-time auction among advertisers to determine which ad is displayed to a particular user. The winning bid is determined by the highest price the advertiser is willing to pay for a single click or impression.

  6. Ad delivery: The winning ad is delivered to the user through the network's network of partner websites and apps.

  7. Performance tracking: The network provides performance metrics such as impressions, clicks, and conversions, which the developer can use to optimize their campaigns and measure success.

In summary, UA self-serve networks work by connecting developers with potential users through programmatic advertising, using algorithms to target and deliver ads, and providing performance metrics to help developers optimize their campaigns.


What are the benefits of using a UA self-serve Network?

The benefits of using a UA self-serve network include:

  • Targeting: Self-serve networks allow developers to precisely target their desired audience based on factors such as location, interests, and behaviors.

  • Cost-effectiveness: Self-serve networks offer more control and flexibility over ad spend compared to traditional advertising methods, helping developers maximize their budget and reduce costs.

  • Scalability: Self-serve networks allow developers to quickly and easily scale their advertising efforts as needed, without requiring a large upfront investment.

  • Performance tracking: Self-serve networks provide real-time performance metrics such as impressions, clicks, and conversions, allowing developers to measure and optimize the success of their campaigns.

  • Access to a large audience: Self-serve networks have a large network of partner websites and apps, providing access to a large audience and increasing the potential reach of an advertising campaign.

  • Automated processes: Self-serve networks automate many of the manual processes involved in advertising, freeing up time and resources for developers to focus on other aspects of their business.

Overall, UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile games.


Are you looking to elevate UA for your game?

Using a self-serve dashboard to handle your campaign is an easy and beneficial solution to elevate your UA, as they are user-friendly and put you in full control of your budget and provide extensive targeting options.


The Gamelight advertising platform is one of the leading mobile marketing platforms with an easy-to-use self-serve dashboard. Working on a CPI basis, the Gamelight advertising platform delivers direct traffic from a self-published mobile game recommendation platform. Plus it only takes 5 minutes to set up your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.



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