What are Incentivised CPE and CPI Campaigns and How do they work?
Incent CPE (Cost Per Engagement) campaigns refer to a marketing strategy where an advertiser pays for a specific engagement action taken by a user, such as watching a video ad, completing a tutorial, or making an in-app purchase. This type of campaign is commonly used in the mobile gaming industry to incentivize users to perform certain actions within a game, with the goal of increasing their engagement and retention.
Incentivized CPI (Cost Per Install) campaigns are similar, but the advertiser pays for a user to install the game, rather than for specific in-game actions. These campaigns aim to drive installs of the game and can be an effective way to acquire new users, particularly when combined with other marketing efforts.
Both Incent CPE and Incentivized CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry. The success of these campaigns is dependent on the quality of the incentives offered and the target audience reached.
Incent CPE and Incentivized CPI campaigns work as follows:
Advertiser sets up the campaign: The advertiser decides the goals of the campaign, such as the specific engagement action or install they want to incentivize and the reward offered for completing it.
Campaign is distributed: The campaign is distributed through various channels such as app install networks, social media, or other advertising platforms. The campaign is targeted to a specific audience, usually based on demographics, interests, or past behavior.
User interacts with the ad: The user sees the ad and can choose to engage with it by completing the incentivized action.
User receives reward: If the user completes the incentivized action, they receive the reward specified by the advertiser.
Advertiser pays for the engagement/install: The advertiser pays for each successful engagement/install that occurs as a result of the campaign.
Incent CPE and Incentivized CPI campaigns are commonly used in the mobile gaming industry to increase user engagement, retention, and acquisition. These campaigns provide a direct reward for specific actions within the game, which can be an effective way to drive user behavior and increase overall engagement with the game.
There are several benefits to using Incent CPE and Incentivized CPI campaigns:
Increased engagement and retention: Offering incentives for specific actions within the game can increase user engagement and retention by encouraging users to perform these actions and continue playing the game.
Cost-effective user acquisition: Incentivized CPI campaigns can be a cost-effective way to acquire new users, as the advertiser only pays for installs that occur as a result of the campaign.
Targeted advertising: These campaigns allow advertisers to target specific audiences based on demographics, interests, or past behavior, increasing the chances of reaching the desired audience.
Measurable results: Incent CPE and Incentivized CPI campaigns are easily trackable, allowing advertisers to see the results of their efforts and adjust their strategy as needed.
Increased brand awareness: By offering incentives, these campaigns can help to increase brand awareness and drive word-of-mouth marketing, leading to more installs and engagement.
Overall, Incent CPE and Incentivized CPI campaigns can be an effective way to drive user engagement and acquisition in the mobile gaming industry, while also providing measurable and cost-effective results.
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