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Demographic Targeting in the Mobile Gaming Industry

Updated: Mar 13, 2023

What is Demographic Targeting in the mobile gaming industry?


Demographic targeting: Demographic targeting is a more broad form of targeting that involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, education level, income, and more. The goal is to reach the most relevant audience for a particular game or product, with the assumption that individuals within a certain demographic are more likely to be interested in specific types of games.

Age targeting: Mobile gaming companies use age targeting to deliver advertisements or game content to a specific age group. This can be done through self-reported information provided by the user, or through data obtained from third-party sources.

Gender targeting: Similar to age targeting, gender targeting involves the delivery of advertisements or game content based on the gender of the user. This can also be done through self-reported information or data obtained from third-party sources.


What are the most common demographics used for targeting in the mobile gaming industry?

The most common demographics used for targeting in the mobile gaming industry are:

  • Age: Mobile gaming companies use age as a targeting criterion to deliver advertisements or game content to specific age groups.

  • Gender: Gender targeting is used to deliver advertisements or game content based on the gender of the user.

  • Location: Location-based targeting is used to deliver advertisements or game content based on the geographical location of the user.

  • Interests: Interest-based targeting is used to deliver advertisements or game content based on the user's interests, such as specific game genres or hobbies.

  • Behavioral data: Behavioral data-based targeting is used to deliver advertisements or game content based on the user's past behaviors, such as previous purchases or game-related actions.

  • Income: Income-based targeting is used to deliver advertisements or game content based on the user's estimated income level.

  • Education level: Education level-based targeting is used to deliver advertisements or game content based on the user's level of education.


Why is targeting so important in the mobile gaming industry?


Targeting is important in the mobile gaming industry for several reasons:

  • Increased Relevance: Targeting allows mobile gaming companies to deliver advertisements and game content to users who are most likely to be interested, which increases the relevance of the advertisements and content to the user.

  • Improved User Experience: By delivering advertisements and game content that are relevant to the user, targeting can improve the overall user experience, making it more enjoyable for the user to play games and interact with advertisements.

  • Increased Conversion Rates: Targeting can also increase conversion rates, as users are more likely to take action on advertisements and content that are relevant to them.

  • Better Return on Investment: By delivering advertisements and content to the most relevant audience, targeting can result in a better return on investment for mobile gaming companies, as they are able to allocate their advertising budget more effectively.

  • Increased User Engagement: Targeting can also increase user engagement, as users are more likely to be engaged with advertisements and content that are relevant to them. This can result in higher levels of retention and user loyalty.


Why is gender and age targeting important in the mobile gaming industry?

Gender and age targeting is important in the mobile gaming industry for the following reasons:

  • Demographic Insights

By targeting specific gender and age groups, mobile gaming companies can gain insights into the interests and behaviors of different demographic segments, which can be used to inform game development and marketing strategies.

  • Improved Ad Effectiveness

By targeting specific gender and age groups, mobile gaming companies can improve the effectiveness of their advertisements, as they are more likely to reach an audience that is receptive to their message.


Want to scale your game?

For the best way to handle your campaign, we recommend using a self-serve dashboards, as you are in full control of the budget and choosing targeting options that fit your game the best.


Try using the Gamelight dashboard, an all-in-one self-serve advertising platform that will serve your game to the perfect users. Using advanced targeting, such as age, gender, vertical and competitor game targeting, you can decide which exact users will see your ads. Plus it only takes 5 minutes to create your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.




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