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Targeting Gaming Verticals in the mobile gaming industry

Updated: Mar 13, 2023

Game vertical targeting refers to the process of targeting specific demographic groups or interests within the mobile gaming industry. This allows game developers and publishers to tailor their games and marketing efforts to specific audiences, resulting in more efficient use of resources and potentially higher revenue.

Examples of game verticals include:

  • Casual games for a more laid-back audience

  • Strategy games for players who enjoy thinking and planning

  • Adventure games for players who enjoy exploring and discovering new worlds

  • Sports games for sports fans

  • Battle Royale games for players who enjoy competition and survival.

Why is Game vertical targeting important?

Game vertical targeting is important because it helps game developers and publishers:

  • Optimize marketing efforts By targeting specific demographic groups or interests, game developers can create more effective and relevant marketing campaigns, resulting in a higher return on investment.

  • Improve player engagement and retention Games that are tailored to specific player interests are more likely to keep players engaged and coming back for more, leading to increased player retention.

  • Increase revenue Focusing on specific player groups and their interests can result in higher sales and in-app purchases, leading to increased revenue for the game developers and publishers.

  • Stand out in a crowded market The mobile gaming industry is highly competitive, and game vertical targeting can help developers differentiate their games from the competition and find a unique niche in the market.

  • Provide a better gaming experience By understanding the specific interests and needs of their target audience, game developers can create games that are more enjoyable and engaging for players, leading to a better overall gaming experience.

Want to scale your game?

For the best way to handle your campaign, we recommend using a self-serve dashboards, as you are in full control of the budget and choosing targeting options that fit your game the best.

Try using the Gamelight dashboard, an all-in-one self-serve advertising platform that will serve your game to the perfect users. Using advanced targeting, such as age, gender, vertical and competitor game targeting, you can decide which exact users will see your ads. Plus it only takes 5 minutes to create your account and launch your first campaign!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.


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