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High Volume Advertising Platforms in the Mobile Gaming Industry

Updated: Mar 13, 2023

What is a High Volume Advertising Platform?

High volume advertising platforms in the mobile gaming industry refers to platforms that allow developers and advertisers to reach a large audience for their mobile games and advertising campaigns.

These platforms offer various ad formats including interstitials, rewarded videos, banner ads and offer a way to target specific audiences through their advertising network. The high volume aspect means that they have a large pool of users and offer high reach and impressions to advertisers.

How do High volume advertising platforms work?

High volume advertising platforms work by connecting advertisers with a large pool of mobile users. The platform acts as a mediator between the two parties and facilitates the delivery of ads to the users. Here's a general overview of the process:

  1. Advertisers create an account on the platform and upload their ad campaigns.

  2. The platform matches the ad campaign with appropriate target audience based on demographic, geographic, and behavioral data.

  3. The platform displays the ads to the target audience through various ad formats such as interstitials, banners, rewarded videos, etc. within mobile games and apps.

  4. Users interact with the ads and can choose to click on them or watch them.

  5. The platform tracks the performance of the ad campaign and provides metrics such as impressions, clicks, conversions, and revenue to the advertiser.

  6. The platform splits the revenue generated from the ad campaign with the mobile game or app developer whose platform was used to display the ad.

By connecting advertisers with a large pool of mobile users, high volume advertising platforms help increase brand visibility and drive sales for advertisers, while also generating revenue for app developers.

What are the benefits to using a High volume advertising platform?

Using a high volume advertising platform provides several benefits for both advertisers and app developers, including:

  • Reach High volume advertising platforms offer a large pool of users, providing advertisers with high reach and impressions for their campaigns.

  • Targeting Platforms use demographic, geographic, and behavioral data to target specific audience segments, ensuring that ads are being delivered to the most relevant users.

  • Cost-effective By leveraging the platform's large pool of users, advertisers can deliver their message to a large audience at a relatively low cost per impression.

  • Real-time reporting Platforms provide real-time reporting and metrics such as impressions, clicks, conversions, and revenue, allowing advertisers to track the performance of their campaigns and adjust their strategies as needed.

  • Monetization for app developers High volume advertising platforms offer app developers a way to monetize their apps and generate revenue from ads.

  • Multiple ad formats Platforms offer a variety of ad formats such as interstitials, banners, rewarded videos, etc. allowing advertisers to choose the format that best suits their needs and goals.

By utilizing a high volume advertising platform, advertisers can reach a large audience, target specific segments, and deliver their message cost-effectively, while app developers can monetize their apps and generate revenue.

Want to scale your game?

For the best way to handle your campaign, we recommend using a self-serve dashboards, as you are in full control of the budget and choosing targeting options that fit your game the best.

Try using the Gamelight dashboard, an all-in-one self-serve advertising platform that will serve your game to the perfect users. Using advanced targeting, such as age, gender, vertical and competitor game targeting, you can decide which exact users will see your ads. Plus it only takes 5 minutes to create your account and launch your first campaign!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.


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