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What is a CPI (Cost per Install) Self-serve Advertising Platform?

Updated: Mar 13, 2023

CPI (Cost per Install) based self-serve advertising platforms are platforms that allow mobile gaming developers and publishers to promote their games to target audience and get installs for a fee. The cost per install is the amount that the advertiser pays for each installation of the game through the platform.


The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results. These platforms utilize algorithms and data analysis to optimize campaigns for performance, maximizing install volume and minimizing cost. The platforms typically support various ad formats, such as display ads, video ads, and interstitials, and allow for targeting by demographic, geographic location, and other factors. This type of advertising has become increasingly popular in the mobile gaming industry as it provides a cost-effective way to reach a large, targeted audience.


Practical working of CPI based self-serve advertising platforms in mobile gaming industry is as follows:

  1. Advertiser creates an account: Mobile game developers and publishers create an account on the platform, provide information about the game, and set their advertising budget.

  2. Campaign setup: Advertisers create a campaign and set targeting criteria, such as geographic location, age, interests, and device type. They can also choose the type of ad format and design the creative.

  3. Campaign launch: The advertiser launches the campaign and the platform starts serving the ads to the target audience.

  4. Cost per install (CPI) charges: The advertiser is charged for each installation of the game that is generated through the platform. The cost per install is based on the agreed rate and the platform's algorithms that optimize the campaign for performance.

  5. Tracking and measurement: The platform provides real-time data and analytics to track the performance of the campaign, such as impressions, clicks, installs, and conversion rates. Advertisers can adjust their campaigns based on the results to optimize performance.

  6. Payment and settlement: The advertiser pays the platform for the installs generated through the campaign, based on the agreed cost per install. The platform pays the ad networks and other partners involved in the campaign.

The benefits of using CPI based self-serve advertising platforms in mobile gaming industry are:

  • Cost-effectiveness: The cost per install model ensures that advertisers only pay for actual installs, rather than for impressions or clicks. This can result in lower costs compared to other advertising models.

  • Targeted audience: The platforms allow advertisers to target specific demographics, geographic locations, and interests, ensuring that the ads are seen by the right people.

  • Scalability: The self-serve nature of the platforms allows advertisers to launch and manage campaigns quickly and easily, making it possible to scale campaigns as needed.

  • Real-time tracking and measurement: The platforms provide real-time data and analytics, enabling advertisers to track the performance of their campaigns and make data-driven decisions to optimize their campaigns.

  • Increased visibility and installs: The platforms provide a cost-effective way to reach a large, targeted audience, increasing the visibility and installs of the game.

  • User acquisition: CPI based self-serve advertising platforms can help mobile gaming developers and publishers acquire new users more quickly and efficiently compared to traditional advertising methods.


Are you looking to elevate UA for your game?

Using a self-serve dashboard to handle your campaign is an easy and beneficial solution to elevate your UA, as they are user-friendly and put you in full control of your budget and provide extensive targeting options.


The Gamelight advertising platform is one of the leading mobile marketing platforms with an easy-to-use self-serve dashboard. Working on a CPI basis, the Gamelight advertising platform delivers direct traffic from a self-published mobile game recommendation platform. Plus it only takes 5 minutes to set up your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.





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