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App Install Optimised Ad Networks in Mobile Industry

Updated: Mar 15, 2023

What are App Install Optimised Ad Networks and How do they work?


App install optimized ad networks are ad platforms designed to help mobile game developers drive installs of their games. They use various optimization techniques and data analytics to deliver ads to the right target audience and increase the chances of them installing the game. These networks typically have a large pool of users and can deliver ads through a variety of channels, including in-app ads, social media ads, and video ads. The goal of these networks is to provide a cost-effective and scalable solution for game developers to acquire new users and drive growth for their games.


How do App install optimized ad networks work practically?


App install optimized ad networks work by using data and algorithms to deliver ads to the right target audience. The process typically includes the following steps:

  1. Targeting: The ad network uses data such as user demographics, interests, and behavior to identify the right target audience for the game.

  2. Ad Delivery: The ad network delivers the ad through various channels such as in-app ads, social media ads, video ads, etc.

  3. Tracking and Optimization: The ad network tracks key metrics such as click-through rates, conversion rates, and cost per install to continuously optimize the ad campaign and improve performance.

  4. Reporting and Analytics: The ad network provides detailed reporting and analytics to help the game developer understand the performance of the ad campaign and make data-driven decisions for future campaigns.


By utilizing data and optimization techniques, app install optimized ad networks aim to deliver high-performing ad campaigns that drive user acquisition for mobile games at a lower cost compared to other advertising methods.


What are the benefits of an App install optimized ad network?

The benefits of using an app install optimized ad network include:

  • Increased Reach: Ad networks have a large pool of users, providing game developers with access to a wider audience.

  • Targeted Advertising: Ad networks use data and algorithms to deliver ads to the right target audience, increasing the chances of users installing the game.

  • Cost-effectiveness: Ad networks offer a cost-effective solution for game developers to acquire new users and drive growth for their games.

  • Scalability: Ad networks provide a scalable solution for game developers, allowing them to reach a large audience without having to invest significant resources into user acquisition.

  • Data-driven Insights: Ad networks provide detailed reporting and analytics, giving game developers a better understanding of the performance of their ad campaigns and the ability to make data-driven decisions for future campaigns.

  • Continuous Optimization: Ad networks use tracking and optimization techniques to continuously improve the performance of the ad campaign and drive better results for the game developer.


In summary, app install optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth for their games.


Are you looking for a new UA channel for your game?


Self-serve dashboards are an ideal way to get your game in front of a bigger audience, as they are easy-to-use, provide extensive targeting options and give you full control of your advertising budget.


The Gamelight UA platform provides advanced targeting options, including age targeting, gender targeting, vertical targeting and competitor game targeting, to get the perfect users for your game. The Gamelight platform puts you in full control, and it only takes 5 minutes to create your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.



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