Understanding Last-Click Attribution: A Comprehensive Guide
Last-click attribution credits the final touchpoint before purchase. This guide covers its benefits, drawbacks, and integration.
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Karyna Tkachenko
3 min
The Transition to SKAdNetwork 4.0: Building Your Conversion Value Models
The blog delves into the strategic considerations and implementation steps involved in building your conversion value models for SKAN 4
Vika Muzyka
3 min
The Impact of App Store Localization on UA and Conversion Rates
With the global reach of mobile apps, app store localization has become essential for attracting international users and maximizing UA.
Vika Muzyka
4 min
Measuring and Optimizing User Acquisition: Key Metrics and Tools for Success
By tracking key metrics you can assess the effectiveness of your UA strategies and make data-driven decisions.
Vika Muzyka
3 min
Essential Tools For App Marketing Managers: UA Networks, Platforms, and Dashboards
UA networks, platforms, and dashboards are essential tools for app marketing managers who want to effectively promote their apps
Vika Muzyka
3 min
Advantages and Disadvantages of Using UA Self-Serve Networks and Platforms
App marketing managers should monitor their self-serve UA campaigns closely to ensure they are achieving goals and making a positive ROI
Vika Muzyka
2 min
What are Rewarded Playtime Advertising Platforms in the Mobile Gaming Industry?
The platform incentivizes users to spend more time with the game and engage with advertisements.
Vika Muzyka
3 min
What are Incentivised CPA and CPE Networks?
Networks help mobile game developers and advertisers reach their target audience and increase conversions.
Vika Muzyka
3 min
What is a Mobile Advertising Network and How does it work?
A platform that connects mobile app publishers with advertisers to monetize their apps through in-app advertisements.
Vika Muzyka
3 min
What are Rewarded Cost Per Action (CPA) & Cost Per Engagement (CPE) Networks?
Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.
Vika Muzyka
2 min
What is User Acquisition in the mobile gaming industry?
The process of acquiring new users for a mobile game through various marketing and promotional efforts.
Vika Muzyka
3 min
Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry
Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.
Vika Muzyka
4 min
Return on Investment (ROI) Optimised Ad Networks in the Mobile Gaming Industry
ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.
Vika Muzyka
4 min
What are Key Performance Indicators and Why are they important?
KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.
Vika Muzyka
3 min
What are UA (User Acquisition) Self-Serve Networks?
UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile
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