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Return on Ad Spend (ROAS) Optimised Ad Networks in the Mobile Gaming Industry

Updated: Mar 13, 2023

What is a ROAS Optimised Ad Network?


ROAS (Return on Ad Spend) optimized ad networks and campaigns aim to maximize the return on investment for mobile gaming companies by carefully targeting and placing advertisements to a specific audience. These campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement accordingly. The goal is to generate the highest possible revenue from each advertising dollar spent, by showing advertisements to the users most likely to engage with them. This can be accomplished through a variety of techniques, including demographic targeting, behavior targeting, and in-app event tracking.


By optimizing towards a specific ROAS target, mobile gaming companies can ensure they are maximizing the effectiveness of their advertising spend and achieving the best possible return on investment.


How do ROAS optimized ad networks and campaigns work?

ROAS optimized ad networks and campaigns work by using data-driven methods to measure and track the performance of each advertisement and adjust the targeting and placement accordingly. Here are the steps involved in the process:

  1. Data collection: The ad network collects data on user behavior, demographics, and in-app events to understand which users are most likely to engage with ads.

  2. Targeting: The ad network uses this data to target specific groups of users with advertisements that are most relevant to their interests and behaviors.

  3. Placement: Advertisements are placed in areas within the mobile game that are most likely to generate engagement and conversions.

  4. Performance tracking: The ad network measures the performance of each advertisement in terms of impressions, clicks, and conversions.

  5. Optimization: Based on the performance data, the ad network adjusts the targeting and placement of the ads to optimize for the desired ROAS.

  6. Continuous iteration: The process of data collection, targeting, placement, performance tracking, and optimization is repeated continuously to continuously improve the performance of the ad campaign and achieve the desired ROAS.

By using data-driven methods to measure and optimize their advertising spend, mobile gaming companies can ensure they are getting the best possible return on investment from their advertising campaigns.


What are the benefits to using ROAS optimized ad networks and campaigns?

Using ROAS optimized ad networks and campaigns in the mobile gaming industry offers several benefits, including:

  • Better return on investment By targeting and placing ads to the users most likely to engage with them, ROAS optimized campaigns aim to generate the highest possible revenue from each advertising dollar spent.

  • Increased conversion rates By showing advertisements to users who are most likely to be interested in the product or service being advertised, ROAS optimized campaigns are more likely to result in conversions.

  • Better user experience By targeting ads to users based on their interests and behaviors, ROAS optimized campaigns are less likely to show irrelevant or intrusive ads, which can result in a better user experience.

  • Data-driven decision making ROAS optimized campaigns rely on data-driven methods to measure and track performance, which enables mobile gaming companies to make informed decisions about their advertising spend and adjust their campaigns accordingly.

  • Continuous improvement By continuously tracking and optimizing their campaigns, mobile gaming companies can ensure they are always improving the performance of their advertising spend and getting the best possible return on investment.

Overall, ROAS optimized ad networks and campaigns offer mobile gaming companies a way to maximize the effectiveness of their advertising spend and achieve the best possible return on investment.


Want to scale your game?

For the best way to handle your campaign, we recommend using a self-serve dashboards, as you are in full control of the budget and choosing targeting options that fit your game the best.


Try using the Gamelight dashboard, an all-in-one self-serve advertising platform that will serve your game to the perfect users. Using advanced targeting, such as age, gender, vertical and competitor game targeting, you can decide which exact users will see your ads. Plus it only takes 5 minutes to create your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.


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