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What are Rewarded Playtime Advertising Platforms in the Mobile Gaming Industry?

Updated: Mar 13, 2023

A Rewarded Playtime advertising platform is a type of advertising system used in the mobile gaming industry. It rewards users for playing games or watching advertisements. Users receive virtual currency or in-game items in exchange for their time and attention, which they can then use to enhance their gaming experience.

This advertising platform is used by developers to monetize their games and generate revenue, while also providing a more engaging experience for players. The platform incentivizes users to spend more time with the game and engage with advertisements, which benefits both the game developers and advertisers.

How does a rewarded playtime advertising platform work practically?

A rewarded playtime advertising platform typically works as follows:

  1. User downloads a game that uses the platform.

  2. The user is given the opportunity to earn rewards such as virtual currency, in-game items, or other perks by playing the game or watching advertisements.

  3. Advertisers pay to have their advertisements displayed within the game.

  4. The platform tracks the time users spend playing the game or watching advertisements.

  5. Users earn rewards based on their activity within the game, such as reaching certain milestones, watching specific ads, or completing specific tasks.

  6. The rewards earned by users can be redeemed for in-game items, virtual currency, or other perks that enhance their gaming experience.

  7. Advertisers receive data on user behavior, preferences, and demographics from the platform, which can be used to optimize future ad campaigns.

This creates a mutually beneficial system where users earn rewards for their time and attention, advertisers reach a targeted audience, and game developers monetize their games and generate income.

What are the benefits of a rewarded playtime advertising platform?

  • Increased player engagement: The reward-based system encourages users to spend more time with the game, leading to increased engagement and retention.

  • Increased ad engagement: By offering rewards, users are more likely to watch advertisements, which increases the engagement and effectiveness of the ads.

  • Monetization: The platform provides a new source of revenue for game developers, helping them to monetize their games and generate income.

  • User acquisition: The platform can attract new users who are drawn in by the prospect of earning rewards.

  • User-friendly advertising: The reward-based system makes advertising less intrusive and more palatable for users, leading to a better overall experience.

  • Data collection: The platform can collect data on user behavior, preferences, and demographics, which can be valuable for advertisers and game developers alike.

Want to scale your game?

For the best way to handle your campaign, we recommend using a self-serve dashboards, as you are in full control of the budget and choosing targeting options that fit your game the best.

Try using the Gamelight dashboard, an all-in-one self-serve advertising platform that will serve your game to the perfect users. Using advanced targeting, such as age, gender, vertical and competitor game targeting, you can decide which exact users will see your ads. Plus it only takes 5 minutes to create your account and launch your first campaign!

Click HERE to check the self-serve dashboard of the Gamelight advertising platform.

If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.


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