Word games is the wide range of formats they can take. From crossword puzzles to anagrams, word searches to word jumbles...

Strategy games are a game vertical that focuses on planning and decision-making to achieve goals within a game world.

Due to the social nature of these games, players are more likely to spend money on in-game items and subscriptions to enhance their gameplay

Racing provides a great opportunity for developers to create thrilling, fast-paced games that can generate revenue through in-app purchases.

Music games are mobile or console games that involve music as a core component of gameplay.

Adventure games can be enjoyed by players of all ages and backgrounds, making them a great option for targeting a wide audience.

Puzzle games include their focus on problem-solving and intellectual challenges, as their ability to provide a sense of accomplishment.

Card games are a unique and engaging mobile game vertical that has found a growing audience in recent years.

Midcore games are a hybrid of casual and hardcore games, combining the simplicity of casual games with the complexity of hardcore games.

Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience.

Sports games offer a unique combination of competition, strategy, and simulation.

These games often involve fast-paced combat, intense challenges, and high-stakes situations, which can engaging for audience.

The platforms provide a self-serve interface for creating and managing ad campaigns, setting targeting criteria, and measuring results.

The process of targeting specific demographic groups or interests within the mobile gaming industry.

IAP campaigns can help drive revenue, improve player engagement, and inform the development and marketing of mobile games.

The process of acquiring new users for a mobile game through various marketing and promotional efforts.

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

ROI optimization is critical because competition is high, and advertisers are competing for the attention of a large and growing audience.

Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.