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Competitor App Targeting in the Mobile Gaming Industry

Updated: Mar 13, 2023

Competitor app targeting is a strategy used by mobile gaming companies to attract players who are currently using similar games offered by their competitors. The goal is to offer an alternative gaming experience that provides value and differentiation from other games.

This is achieved through various methods such as:

  • Targeted Advertising: Advertisers display their ads to users who have recently installed or played similar games to gain their attention.

  • In-game promotions: Offering promotions to players of competitor games, such as bonus levels or in-game items.

  • Marketing Campaigns: Campaigns that focus on the unique features of the game and how they differ from similar games in the market.

  • User Acquisition: Acquiring new users through various channels such as influencer marketing, social media, and referral programs.

Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, increase brand awareness, and acquire new users.

Why is Competitor app targeting important?

Competitor app targeting is important for several reasons:

  1. Reaches Relevant Audience: By targeting players of similar games, companies can reach a highly relevant audience who are already interested in the type of game they offer.

  2. Increases Brand Awareness: By advertising to users who have already shown an interest in similar games, companies can increase their brand awareness and visibility.

  3. Acquires New Users: By offering a differentiated gaming experience, companies can attract users away from their competitors and acquire new users.

  4. Boosts User Engagement: By offering promotions to players of competitor games, companies can increase user engagement and keep players interested in their game.

  5. Increases Revenue: By acquiring new users and boosting user engagement, companies can increase their revenue through in-game purchases or ad revenue.

Overall, competitor app targeting is an effective strategy for mobile gaming companies to stand out in a highly competitive market and acquire new users.

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