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Board Games: The Advantages, Target Audience, and Differences Among Other Game Verticals

Updated: Mar 20, 2023

Board games have been around for centuries, and with the advent of mobile gaming, they have become even more accessible to a wider audience. In this article, we'll explore what board games are as a game vertical, their advantages, target audience, unique points, and differences among other game verticals.

What are Board Games?

Board games are games that are played on a board with pieces or tokens that move around the board according to the rules of the game. They can be played by two or more players and can be competitive or cooperative. Many popular board games have been adapted into mobile games, making them more accessible to players around the world.

Advantages of Board Games

One of the advantages of board games is that they are often simple to understand but can be challenging to master. This makes them appealing to a wide range of players, from casual gamers to more experienced ones. Board games are also great for building social connections, as they are often played with others in person or online.

Target Audience for Board Games

Board games are suitable for a broad audience, including kids, teenagers, adults, and seniors. They are great for family game nights, as well as for social events with friends or colleagues. Many mobile board games have also been developed specifically for solo play, making them ideal for those who prefer to play alone.

Unique Points and Differences Among Other Game Verticals

Board games stand out from other game verticals in that they often require strategy, critical thinking, and problem-solving skills. They are also usually played in real-time, meaning that players must think on their feet and make decisions quickly. This can make for an engaging and exciting gameplay experience.

In terms of differences among other game verticals, board games typically have a lower engagement level and retention rate compared to games such as action, adventure, and RPGs. However, board games tend to have a higher ARPU (average revenue per user) and LTV (lifetime value) due to their social and strategic nature.

Some popular mobile board games include:


Settlers of Catan






Board games are an excellent addition to the mobile gaming landscape. They offer a unique gameplay experience that is different from other game verticals, making them appealing to a wide range of players. Board games can be simple to understand, yet challenging to master, making them ideal for both casual and experienced gamers. With a focus on strategy, critical thinking, and problem-solving, board games are an excellent choice for those looking for a social and engaging gameplay experience.

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