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Run for Your Life: The Best Endless Runner Games to Play (target audience, engagement, retention)

Updated: Mar 20, 2023

Endless Runner is a mobile game vertical where the player controls a character who runs continuously through a level while avoiding obstacles and collecting rewards. The game continues indefinitely until the player loses all their lives or reaches the end of the level.


Some examples of popular endless runner mobile games:


Subway Surfers - A game developed by Kiloo and SYBO Games that has players running and dodging obstacles while being chased by a police officer and his dog.

Temple Run - A game developed by Imangi Studios that has players running through ancient ruins while avoiding obstacles and collecting coins.

Sonic Dash - A game developed by SEGA that lets players control Sonic the Hedgehog as he runs through various environments and collects rings.

Alto's Adventure - A game developed by Snowman that has players snowboarding through various landscapes while performing tricks and avoiding obstacles.

Jetpack Joyride - A game developed by Halfbrick Studios that has players controlling a character with a jetpack as he flies through a laboratory and avoids obstacles.

Run Sausage Run! - A game developed by Crazy Labs that has players controlling a sausage as it runs through a kitchen and avoids various hazards.

Angry Gran Run - A game developed by Ace Viral that has players controlling an elderly woman as she runs through the streets and avoids obstacles.


One of the biggest advantages of Endless Runner games is their high engagement and retention rates. Players are incentivized to keep playing in order to beat their high scores, collect rewards, and unlock new characters or levels. This can lead to higher Average Revenue Per User (ARPU) and longer player lifetimes, resulting in more revenue for the game developer.


Target audience for Endless Runner games typically includes casual gamers, particularly those who enjoy simple gameplay mechanics and short play sessions. This type of game is also popular among younger audiences, who may have shorter attention spans and prefer quick, easy-to-learn games.


Unique points of Endless Runner games include their simple controls, fast-paced gameplay, and randomized levels that keep the game fresh and exciting. Additionally, many Endless Runner games feature in-app purchases that allow players to unlock new characters, power-ups, or levels, which can increase their overall engagement and LTV (lifetime value).


Compared to other game verticals, Endless Runner games typically have lower Cost Per Install (CPI) due to their broad appeal and simple gameplay mechanics. However, User Acquisition (UA) can still be a challenge, and developers must carefully target their advertising efforts to reach the right audience. Additionally, Endless Runner games may have lower Click-Through Rates (CTR) and Cost Per Mille (CPM) compared to other game genres due to their repetitive gameplay and lack of complex features.

In conclusion, Endless Runner is a popular mobile game vertical that offers many advantages for game developers. With its high engagement and retention rates, broad target audience, and simple gameplay mechanics, Endless Runner games have the potential to generate significant revenue through in-app purchases and advertising. However, developers must carefully target their advertising efforts to reach the right audience and optimize their UA and CPI efforts. Overall, Endless Runner games can be a great choice for developers looking to create simple, addictive games with broad appeal.


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