Self-serve advertising platforms work by providing a user-friendly interface for game developers and publishers to manage their own advertis

A platform that connects mobile app publishers with advertisers to monetize their apps through in-app advertisements.

Advertising models in the mobile gaming industry where app developers pay for a specific action or engagement performed by users.

The process of acquiring new users for a mobile game through various marketing and promotional efforts.

Campaigns use data-driven methods to measure and track the performance of each advertisement, and adjust the targeting and placement.

Involves the delivery of advertisements or game content based on a wide range of characteristics such as age, gender, location, income etc.

Competitor app targeting is crucial in a highly competitive mobile gaming industry as it allows companies to reach a relevant audience, incr

KPIs provide a focus for strategic and operational improvement, create an analytical basis for decision making.

CPE and CPI campaigns are used to drive user acquisition and engagement in the mobile gaming industry.

Cost per install (CPI) is a model of bidding or pricing used in mobile app ad campaigns.

UA self-serve networks offer a cost-effective, scalable, and efficient way for developers to reach potential users and promote their mobile

Mobile games are not a monolith, there are three most common categories: Casual, Hypercasual and Hardcore games.

App install-optimized ad networks offer a convenient and effective solution for mobile game developers to drive user acquisition and growth

Advertising networks in the mobile gaming industry work by connecting game developers with advertisers looking to reach the right audience.