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Play to Earn Ad Networks: What are they and how do they work?

What are Play to Earn Ad Networks?

As an app marketing manager, one of the most effective ways to monetize your mobile app is through advertising. However, traditional ad formats like banner ads and interstitials are often seen as intrusive and can negatively impact the user experience. Play to Earn Ad Networks offer a solution by providing users with an opportunity to earn rewards for interacting with ads.


In a Play to Earn Ad Network, users are incentivized to engage with ads by being offered in-app rewards, such as virtual currency, items, or other benefits. These rewards are earned by completing specific actions, such as watching a video, downloading an app, or participating in a survey. The more actions a user completes, the more rewards they earn.


Benefits of using Play to Earn Ad Networks

There are several benefits of using Play to Earn Ad Networks to monetize your mobile app:

  1. Higher engagement: Play to Earn Ad Networks incentivize users to engage with ads, resulting in higher engagement rates and more ad revenue.

  2. Improved user experience: By offering rewards for engaging with ads, Play to Earn Ad Networks can improve the overall user experience by making ads feel less intrusive and more beneficial.

  3. Increased retention: By offering rewards that can be used within the app, Play to Earn Ad Networks can increase user retention and encourage users to continue using the app.

  4. Increased revenue: Play to Earn Ad Networks can generate higher revenue than traditional ad formats due to their higher engagement rates and improved user experience.

In conclusion, Play to Earn Ad Networks provide a win-win situation for both app developers and users. App developers can monetize their mobile apps through incentivized ads, while users are offered rewards for engaging with ads, resulting in a more positive user experience. By using Play to Earn Ad Networks, app developers can increase engagement, improve retention, and generate higher revenue, making it a valuable addition to their app monetization strategy.


Are you looking for a new UA channel for your game?

Self-serve dashboards are an ideal way to get your game in front of a bigger audience, as they are easy-to-use, provide extensive targeting options and give you full control of your advertising budget.


The Gamelight UA platform provides advanced targeting options, including age targeting, gender targeting, vertical targeting and competitor game targeting, to get the perfect users for your game. The Gamelight platform puts you in full control, and it only takes 5 minutes to create your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.



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