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User Acquisition Self-Serve Dashboards in the Mobile Gaming Industry

Updated: Mar 13, 2023

User Acquisition Self-serve Dashboards in the mobile gaming industry are tools used by mobile game developers and publishers to track and analyze the performance of their user acquisition campaigns. These dashboards provide real-time data and insights on various metrics such as the number of installs, cost per install, return on investment, and audience demographics.

The self-serve aspect of these dashboards allows developers to set up, manage, and monitor their own campaigns, without the need for assistance from an external agency or specialist. This gives them more control over their user acquisition efforts and enables them to make data-driven decisions to optimize their campaigns and maximize their return on investment.

Some key features of user acquisition self-serve dashboards in the mobile gaming industry include:

  • Campaign setup and management: Ability to create, launch, and manage user acquisition campaigns

  • Real-time performance tracking: Ability to monitor campaign performance in real-time and make adjustments as needed

  • Data visualization: Clear and comprehensive visualizations of key metrics, such as installs, cost per install, and return on investment

  • Audience insights: Detailed demographic information on the target audience, including age, gender, and geographic location

  • Optimization tools: Advanced tools to optimize campaigns and improve performance, such as bid optimization and audience targeting.

Overall, user acquisition self-serve dashboards play a critical role in the mobile gaming industry by providing valuable insights and enabling developers and publishers to effectively acquire and retain users for their games.


What are the benefits of using a User acquisition Self-serve dashboard?

The benefits of using a User Acquisition Self-serve Dashboard in the mobile gaming industry include:

  • Control and flexibility: Developers and publishers have the ability to manage their own user acquisition campaigns, which gives them more control over their marketing efforts and the flexibility to make real-time changes as needed.

  • Real-time insights: With real-time performance tracking, developers can quickly identify trends and make data-driven decisions to optimize their campaigns and improve their return on investment.

  • Cost savings: By managing their own campaigns, developers and publishers can save on the cost of using an external agency or specialist.

  • Improved performance: With advanced optimization tools, such as bid optimization and audience targeting, developers can improve the performance of their campaigns and acquire more users.

  • Better understanding of target audience: User acquisition self-serve dashboards provide detailed demographic information on the target audience, including age, gender, and geographic location. This information can be used to refine campaigns and reach the most valuable users.

  • Data visualization: The dashboard provides clear and comprehensive visualizations of key metrics, making it easier to understand campaign performance and make data-driven decisions.

Overall, user acquisition self-serve dashboards provide developers and publishers with a powerful tool for managing and optimizing their user acquisition efforts, resulting in improved performance, better understanding of their target audience, and cost savings.


Are you looking to elevate UA for your game?

Using a self-serve dashboard to handle your campaign is an easy and beneficial solution to elevate your UA, as they are user-friendly and put you in full control of your budget and provide extensive targeting options.


The Gamelight advertising platform is one of the leading mobile marketing platforms with an easy-to-use self-serve dashboard. Working on a CPI basis, the Gamelight advertising platform delivers direct traffic from a self-published mobile game recommendation platform. Plus it only takes 5 minutes to set up your account and launch your first campaign!


Click HERE to check the self-serve dashboard of the Gamelight advertising platform.


If you need help, fill in THIS FORM and one of our team members will get back to you within 24 hours.



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